Updated on November 22, 2024

Are you willing to use LinkedIn Sales Navigator to handle your leads? Then you have made a great choice. LinkedIn Sales Navigator is a well-designed tool that helps to identify and convert potential leads on LinkedIn. Most importantly, its amazing features smooth the prospecting process and increase sales.

However, it’s quite normal for you to have doubts and questions, such as which LinkedIn Sales Navigator plan is perfect, which features are better, and so on. We have developed a detailed blog to answer your questions and clarify. Keep reading to get answers to questions about LinkedIn Sales Navigator.

The things you will learn: 

• How to set up your LinkedIn Sales Navigator account for maximum effectiveness.
• Techniques for using advanced search filters to find your ideal prospects.
• Strategies for managing leads and tracking their activities on LinkedIn.
• Best practices for crafting personalized outreach messages that resonate with potential clients.

LinkedIn Sales Navigator Plans and Cost Comparison

Feature	Core Plan	Advanced Plan	Advanced Plus
Advanced Search	✅	✅	✅
CRM Integration	❌	✅ (Partial)	✅ (Full)
Smart Links	❌	✅	✅
Team Collaboration	❌	✅	✅
Real-Time Insights	✅	✅	✅
Monthly Cost	$99.99	$149	Custom

So, LinkedIn has three offerings in Sales Navigators. However, all three of them differ in pricing and features. You choose the one that aligns well with your requirements. Keep reading to know more about all the plans. 

Which plan should you choose?

1. LinkedIn Sales Navigator Core: Ideal for solo entrepreneurs or small businesses looking to build their first sales pipeline.
2. LinkedIn Sales Navigator Advanced: Perfect for sales teams needing collaboration tools but not extensive CRM integration.
3. LinkedIn Sales Navigator Advanced Plus: Best for large enterprises leveraging CRM integrations and managing complex sales cycles.

How Does Sales Navigator Compare to LinkedIn Premium?

While both LinkedIn Premium and Sales Navigator are paid tools, they serve different purposes:

Feature	LinkedIn Premium	Sales Navigator
Purpose	For general professional networking, job seeking, and light prospecting.	For advanced lead generation, sales prospecting, and CRM integration.
Advanced Search Filters	Limited	Comprehensive (30+ filters for targeting).
Lead Management	Not available	Save and track up to 10,000 leads.
InMail Credits	5–30 per month, depending on the plan.	50+ per month, based on the plan.
CRM Integration	Not available	Available in Advanced and Advanced Plus plans.
Team Collaboration	Not available	Features like TeamLink and Shared Lists.
Cost	Starts at $29.99/month	Starts at $99.99/month.

Key Takeaway:
If you’re a professional looking to network or job hunt, LinkedIn Premium is sufficient. For businesses and sales professionals seeking advanced lead management and prospecting capabilities, Sales Navigator is the better choice.

LinkedIn Sales Navigator Core 

The first plan is Sales Navigator Core, which is the basic package of LinkedIn. With strong data backup, it focuses individually on all the leads and prospects. However, the sales navigator’s LinkedIn price is $99.9 a month and $959.8 a year. Let’s have a look at what basic package Sales Navigator Core has to offer:

Features	Benefits
Advanced Search Options	Allows you to research in detail and keep it safe for future use.
Load Capacity	Enables you to keep record of 10000 leads a month.
Account Map	Provides you with the buyer map and identifies the gap for you.
Custom Lists	Makes tracking the leads easy
Perfect for	Small businesses, freelancers
InMail	Gives you around 50 free messages in a month.
Cost	$99.9 a month or $959.88 yearly.

LinkedIn Sales Navigator Advanced

The second plan, LinkedIn Sales Navigator Advanced, is perfect for team use. However, it’s mostly used for non-CRM syncing users. This plan makes the team work smoothly with functions,  Shared Lists, etc. It has all the same features of Core Plan, focusing more on the team working, collaborative features. Keep reading to unveil the cost of sales navigator advanced package. 

Features	Benefits
Smart Links	This is one of the advanced tools that allows users to pack all content in a single link and keep an eye on the engagement to analyze buyers’ decisions to buy the product.
Team Collaborative Tools	Makes it easy to communicate by sharing lists.
Embedded Profile Integrations	The integration with CRM is done so the teammates can access and use the Sales Navigator data.
Team Link	It highlights the co-worker by giving a warm introduction and welcoming the lead.
Leads Quantity	It can save up to 10,000 leads a month.
Detail Reports	Provides in-depth reports about the performance of the campaigns
Signals about Buyers Intention	Gives alerts on the buyer intent and engagement after analyzing the insights of your account.
Cost	$149 a month or $1799.8 a year.
Suitable for	Large agencies, Small to medium level businesses.

LinkedIn Sales Navigator Advanced Plus 

This is the last and the most costly Sales Navigator plan, with high-tech, advanced features. For the better functioning of your company, it offers customization too. This plan works well with the large sales teams. In this plan, users link their selling capabilities with the active CRM sync.

With help of this tool, you can never miss the best opportunities and grab it at first. It gives you alerts when any contact drops out of the open deal so you can grab the prospect. 

The best thing is that it displays the new, potential prospects based on your history to you, automatically. This way, you always have new changes, and opportunities every minute. It does accept the  CRM sync as well as other sales tools to make your selling process advanced.

Here are the features and benefits overview:

Features	Benefits
Auto-generated list of risks and opportunities	It helps users to be alert about upcoming opportunities and dangers too for their better sales.
CRM lead and Contact Generation	Make the workflow smooth by allowing them to make contact and CRM lead directly from the data of Sales Navigator
Login InMails, messages, notes and smart Links back to CRM	To keep all the data organized at one place, make sure to logged back to the CRM.
Data Validation	Keeps the data fresh and valid, as it discards the out of date data.
InMail	You get 50 free InMails in a month
Load Capacity	You can keep up to 10,000 leads, save
ROI Reports	Provide reports of revenue generated by using Sales Navigator to understand its impact.
CRM opportunities information	With Sales Navigator, you can easily access CRM opportunities data.
Autosave leads and accounts.	It makes the process more speed up and saves time. This feature enables the saving of important leads to the Sales Navigator from the CRM.
CRM-specific lead generation	The lead generation is done using your CRM provided data.
Basis of CRM Roles	The seats are assigned depending on the basis of CRM Roles, making sure potential people have access to Sales Navigator.
Cost	For this plan, the pricing is entirely depend on customization and your exclusive package. To know more about pricing, contact us here.
Suitable for	Large sales team using Microsoft 365

One of the key advantages of LinkedIn Sales Navigator is its ability to foster better engagement with leads through personalized outreach and real-time updates. Sales Navigator allows you to dive deep into a prospect’s profile to gain insights into their job role, recent activity, and mutual connections. These insights are crucial for tailoring your communication to align with the prospect’s needs and interests, increasing the likelihood of a positive response.

Another feature that boosts engagement is real-time notifications. Whether a lead changes jobs, posts new content, or shares an article, you can stay informed. These updates present ideal opportunities to reach out with timely and relevant messages. Additionally, by utilizing LinkedIn’s InMail system, you can bypass the typical email routes and contact potential leads directly within the platform, making the communication process more streamlined.

With the combination of tailored lead recommendations, real-time insights, and the ability to engage with leads in a personal and timely manner, LinkedIn Sales Navigator significantly enhances your ability to nurture relationships and move prospects through the sales funnel more effectively.

What is a LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a premium tool designed to supercharge your lead generation and sales efforts. With tailored plans—Core, Advanced, and Advanced Plus—it caters to businesses of all sizes. By leveraging features like advanced search filters, CRM integration, and real-time insights, users can optimize their sales pipeline and boost ROI significantly. In this guide, we explore its features, pricing, and best practices to help you choose the perfect plan.

LinkedIn, one of the best social media platforms, is ideal for lead conversation as it has advanced features such as a special search filter, social media selling insights, sales triggers, and lead recommendations—these all help convert boring leads to exciting sales.

Features of LinkedIn Sales Navigator 

LinkedIn is a platform known for bringing leads and boosting sales. However, to make the process of converting leads smooth, it offers several features. Here is a look at some of the features. 

1. Advanced Search Filters

Automated tasks, smooth workflow, and better lead selection improve sales efficiency.

This Sales Navigator comes with more than  30 advanced search filters, which specify your research on your set criteria. It will give you well-researched and exact data. However, it’s divided into a few categories. Let’s have a look. 

• Keyword Filter: It helps to search profiles for keywords in headlines, job titles, and so on. 
• Company Filters: Other options include company size, industry, and revenue. These options help users target businesses that align with their goals. 
• Role Filters: This filter focuses more on job titles and helps specialists set accurate targets.
• Personal Filters: This permits users to filter by focusing on geographical locations, experience, and personal attributes to find leads. 
• Recent Updates Filters: Keep an eye on recent activities such as job changes or provide timely engagement. 

2. Lead Recommendations

LinkedIn helps you find new, better lead prospects that you have failed to get through traditional searching. This Sales Navigator uses proper insights and algorithms to suggest potential leads.

3. InMail Messaging

LinkedIn also has a feature called InMail that permits users to connect with LinkedIn members directly. This makes personalized communication with prospects easier. 

4. Account Insights

Moreover, Sales Navigator gives you well-researched, in-depth insights into companies. It includes current alternations in leadership, growth metrics, and employee engagement levels. 

5 . CRM Integration

LinkedIn Sales Navigator can be linked with various Customer Relationship Management (CRM) systems, allowing users to sync leads and accounts smoothly. Its integration keeps the record of interactions and overall sales planning organized.  

6. Real-Time Updates

With LinkedIn, you get real-time insights about lead activities, from shared content to profile changes.

7. TeamLink

With the TeamLink feature, you can enhance your organization’s network by enabling connections within the team who can introduce them to potential clients.

Best Practices for Using Sales Navigator

Using Sales Navigator is one of the best ways to grow your business and bring in sales. But there must be ways to get the best out of Sales Navigator. Keep reading to know some of the best practices. 

Crafting Effective Outreach Messages

To boost engagement and give your messages a personal touch, you can get help from insights available at Sales Navigator. However, you can start with a proper introduction, which will give a good beginning to your communication. You can grab all important information from the prospect’s profile, such as recent postings and current jobs. Try to keep your time conversational and not make your tone so frank. Your conversation should be helpful for them and give them a solution.

Building and Managing Lead List

Maintain the proper lead lists, which have strategies and daily updates. However, you can start by explaining your ideal customer profile (ICP) to guide searching criteria. With Sales Navigator’s advanced search filters, you can quickly get powerful leads that match your ICP. The leads will be categorized based on different factors such as industry, role, or engagement levels. Keep check and balance on these lists and update them regularly. Moreover, with the alerts, you will know the progress and activities well. 

Setting Sales Preferences for Targeted Recommendations

This Sales Navigator allows you to set criteria according to which lead recommendations are made. You can start with the types of leads you want to engage with based on industry, location, or company size. With this customization,  Sales Navigator can detect relevant accounts and leads easily. You can even keep adjusting the preferences as per market changes. By taking customized suggestions, you will have higher chances of more related and promising opportunities that align well with your business requirements.

Does the Cost of LinkedIn Sales Navigator Justify the Returns?

Sales specialists and decision-makers still decide whether to invest in the LinkedIn Sales Navigator plan. We have come up with the ROI aspect of using it to boost sales and get better leads. 

As per the Total Economic Impact Study in Forrester Consulting in 2023, LinkedIn Sales Navigator achieved a great return of 312% on the investment over three years, recovering its cost in just six months. Even one of the global leaders, Infosys, created an ROI of 1000x using LinkedIn Sales Navigator in outsourcing and consulting.

Key Aspects of ROI

Tailored Lead Generation 

With advanced LinkedIn Sales Navigator search features, you can target potential leads based on the set criteria. It will lead to a higher conversion rate and better sales. 

In-depth Insights 

Getting all the insights of prospects and connections so you can customize accordingly and strengthen your relationship. 

Data Based Sales Plans: 

With real-time industry data, you can make your pitch and messages point to specific needs.

Better Sales Efficiency:

How LinkedIn Sales Navigator Improves Lead Engagement

Conclusion

Mastering optimizing leads and converting into sales is must for every business. LinkedIn Sales Navigator idea tool turned out to be the savior for its obvious features. With its three different plans and pricing, it fulfills diverse needs from small to large level companies. The cost of a LinkedIn sales navigator differs as per the selection of packages. 

The platform has well built features which makes lead generation and conversion process smoother for you such as personalized lead recommendations, real-time alerts, and unlimited profile searches. With the help of InMail, you can communicate without any hassle. With their insights and algorithms, they help you by suggesting potential leads as per your history. This feature makes a powerful combo with CRM and turns out to be an ideal sales strategy.

LinkedIn Sales Navigator is a lot more than a lead generation or conversion tool- it’s an ultimate solution that helps the sales team to make long-lasting, solid relations and boost sales. By using such advanced tools, your business can be ahead of competitions. For any query, please reach out to us in the comment box below.

FAQs 

How Much is a LinkedIn Sales Navigator?

LinkedIn does understand all clients/businesses have different needs. That’s why LinkedIn Sales Navigator has three plans with different pricing and features. Let’s have a look. 

• The sales navigator core pricing is $99.9 a month. 
• The cost of a LinkedIn sales navigator advanced per month is $135. 
• The sales navigator enterprise pricing depends on your customized package.

What Does LinkedIn Sales Navigator Do?

Sales Navigator is ideal for enhancing the lead generation and sales prospecting. It open doors for more features such as advanced search, customized lead suggestions and real time notifications. It also links with a CRM system for smooth data management. 

What’s the Best Way to Test Sales Navigator Before Committing?

The best way to test Sales Navigator is through the free trial offered by LinkedIn:

1. Duration: Typically lasts 30 days.
2. Access: During the trial, you get full access to Sales Navigator’s features, allowing you to evaluate its suitability for your needs.
3. How to Sign Up: Go to the LinkedIn Sales Navigator page and click on “Start Free Trial.”

Tips for a Productive Trial Period:

• Set Clear Goals: Define what you want to achieve during the trial (e.g., identifying 50 new leads or improving engagement with prospects).
• Explore All Features: Test advanced search filters, lead recommendations, and CRM integration if available.
• Track ROI: Measure the impact on your lead generation and sales processes to determine if the tool justifies the cost.

Note: You’ll need to provide payment information for the trial, so ensure you cancel before it ends if you don’t wish to continue.

How do you get emails from LinkedIn Sales Navigator?

LinkedIn Sales Navigator don’t give you email IDs for direct contact, however users can use InMails to connect with prospects. However, Chrome extensions are ideal for taking out contact information from profiles.  

How Does LinkedIn Sales Navigator Work?

With detailed insights and algorithms, Sales Navigator gives suggestions about the potential leads on the basis of user search history. This tool help users to do unlimited searches, and get all the notifications about chariness activities.

Can I Cancel My Subscription Anytime?

Yes, LinkedIn allows you to cancel your Sales Navigator subscription at any time. However, it’s important to note:

1. Billing Cycle: The subscription will remain active until the end of the current billing period (monthly or annual). You won’t receive a refund for unused time.
2. Cancellation Process: You can cancel directly from your account settings under “Manage Subscriptions.”

Pro Tip: Set a reminder before your subscription renews, especially if you’re unsure about long-term use.