When people hear the term “forward”, they often think of sharing content, like forwarding an email or a WhatsApp message. However, on Instagram, “forward” means something different. In Instagram Stories, “forward” doesn’t mean sharing—it refers to a viewer tapping to skip to the next story in your sequence. This is a key metric in Stories
content engagementforward taps meaningforward vs next StoryInstagram account managementInstagram analyticsInstagram content strategyInstagram forwardInstagram InsightsInstagram metricsInstagram Stories engagementInstagram Story metricsInstagram story tipsinstagram tipssocial media metricsSocial Media StrategyStory insightsStory navigationStory performancetrack forward tapsviewer engagement