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Beauty influencers are changing the game with their makeup hacks and skincare tips. They don’t just share pretty pictures. They shape trends, challenge norms, and connect with millions. Ready to find out who’s leading the beauty world? This list of 25 influencers includes YouTube stars, Instagram favorites, and TikTok sensations. Each was chosen for their influence, creativity, and ability to inspire.
Followers, likes and shares are important, but so is their impact. We’ve picked influencers who offer quality content, start real conversations, and make a difference in beauty. They break down complex techniques and promote inclusivity.
In the ever-evolving world of beauty, influencers play a pivotal role in shaping trends and guiding enthusiasts. Here’s a curated list of the top 25 beauty influencers you should be following on YouTube, Instagram, and TikTok.
Table of Contents
YouTube’s Makeup Maestros: Top Beauty Influencers on the Platform
On YouTube, top beauty influencers lead with tutorials that mix art and learning. They also share hair tutorials to showcase their hairstyling skills and offer practical tips. They set new trends and grow dedicated fan bases. Here are five creators changing the beauty world:
1. James Charles: The Controversial Makeup Artist
James Charles has 23 million+ subscribers. He made viral challenges into memorable looks, like his “Popsicle” tutorial. His career sparked debates but started a trend for male beauty content. His “10-Minute Glam” video is a makeup must-see.
2. Nikkie Tutorials: Transformation Specialist
Nikkie has 15 million+ fans who love her dramatic makeovers, like her “10-Minute Full Face” series. She’s known for more than makeup, especially her coming-out story and global influence.
3. Jackie Aina: Advocate for Inclusive Beauty
Jackie Aina fights for beauty that includes all skin tones. Her shade range reviews and honest critiques have made a difference. Her “Foundation Fails” series pushed brands to be more inclusive, winning her a big following.
4. Hyram Yarbro: The Skincare Specialist
Hyram Yarbro makes skincare easy to understand, explaining things like retinol in his 3 million+ sub-channel. His “Skincare for Oily Skin” video has over 10 million views, showing that learning is popular.
5. Wayne Goss: Professional Makeup Artist Turned Educator
Wayne Goss has 12 million subscribers. His “Smoky Eye Masterclass” breaks down pro techniques. He shares simple tips that make expert skills easy for beginners to learn.
These creators show that YouTube beauty influencers are more than entertainers. They’re teachers and advocates setting new standards. Check out their channels for more than just the latest trends.
TikTok Beauty Stars Revolutionizing Quick-Format Tutorials
Short videos and instant trends rule TikTok’s beauty scene. Beauty influencers here excel in speed and creativity. They turn 60-second clips into viral hits. These TikTok beauty influencers are experts at using humor, challenges, and relatable advice to grab attention.
6. Mikayla Nogueira: From Retail Worker to TikTok Star
Mikayla Nogueira, a former Ulta employee, now has a 10M+ following. She shares real results without filters or edits. This makes her a go-to for skincare and makeup advice.
7. Addison Rae: Celebrity Beauty Entrepreneur
Addison Rae, known for her dancing, launched Item Beauty. Her products cater to TikTok’s Gen-Z audience. This shows creators can turn trends into real success.
8. Meredith Duxbury: The Full-Coverage Foundation Queen
Meredith Duxbury is famous for her “full-coverage” makeup looks. Her bold, flawless tutorials are everywhere. They spark debates but get millions of views.
9. Young Yuh: Men’s Skincare Advocate
Young Yuh breaks down barriers with his men’s skincare routines. His honest reviews make self-care more accessible. He shows that beauty content can be for everyone.
10. Sarah Palmyra: Product Testing Extraordinaire
Sarah Palmyra combines science with short videos. Her in-depth looks at ingredients and formulations add credibility. She proves that education can be viral.
Instagram’s Glamour Gurus: Must-Follow Beauty Accounts
Instagram beauty influencers make every post a work of art. They mix creativity with useful tips in their carousels, Stories, and Reels. This makes them a must-see for beauty enthusiasts. Let’s explore who’s leading the way.
These creators use Instagram to teach and motivate. By scrolling through their feeds, you’ll find tips on flawless skin, product reviews, and the latest trends. Here are five influencers you should follow:
11. Patrick Starr: Bold color block looks
Patrick Starr is a beauty influencer renowned for his bold, colorful makeup looks and engaging tutorials, inspiring millions with his creativity and expertise.
12. Manny Mua: Precision eyeliner techniques and step-by-step guides
Manny MUA is a beauty influencer known for his glamorous makeup looks, honest product reviews, and charismatic personality, making him a favorite among beauty enthusiasts.
13. Kylie Jenner: founder of Kylie Cosmetics
Kylie Jenner is a prominent beauty influencer and founder of Kylie Cosmetics. She shares beauty trends and product launches with her massive following.
14. Huda Kattan
Huda Kattan is a leading beauty influencer and founder of Huda Beauty. Based in Dubai, she started as a makeup artist and built a loyal audience through engaging content, and collaborating with high-end beauty brands.
15. Selena Gomez
As the founder of Rare Beauty, Selena combines her music and acting career with beauty content, promoting self-acceptance and natural beauty.
Follow these Instagram beauty influencers to see how they turn Stories into tutorials and carousels into guides. Their content shows that even small screens can inspire big beauty ideas.
Niche Beauty Influencers
Niche beauty influencers are specialists in specific areas of the beauty industry, such as skincare, hair care, or makeup. These influencers possess a deep understanding of their niche and provide expert advice and recommendations to their followers.
For brands looking to target a specific audience or promote a particular product, partnering with a niche beauty influencer can be particularly effective. For instance, a brand specializing in natural skincare products might collaborate with an influencer who focuses on organic and sustainable beauty.
This targeted approach ensures that the brand’s message reaches the right audience, enhancing the effectiveness of its marketing efforts.
Skincare Specialists: Dermatologist-Approved Beauty Influencers
Skincare influencers are changing the beauty game by focusing on science. They dive into ingredients, how products work, and real results. Unlike makeup tutorials, they aim to give solid advice.
16. Dr. Dray (Dr. Andrea Suarez)
This board-certified dermatologist offers real tips on issues like eczema. Her Instagram mixes medical facts with easy skincare tips.
17. Dr. Shereene Idriss
A dermatologist who knows a lot about acne and skin color, her YouTube is easy to follow. She explains things like retinoids in simple words.
18. Michelle Wong (Lab Muffin Beauty Science)
With a PhD in chemistry, she makes lab findings easy to use. She clears up myths about serums and acids.
19. Dr. Sam Bunting (@drsambunting)
A trusted dermatologist, Dr. Sam provides clear, evidence-based skincare routines and recommendations on YouTube, focusing on simple, effective regimens for all skin types.
These experts make science easy to understand. They focus on studies to help you avoid trendy products. They guide you to build a skincare routine based on facts, not just hype. Next time you shop, listen to these experts for the best picks.
LGBTQ+ Voices in the Beauty Community
20. Miss Fame (@missfamenyc)
A high-fashion drag queen and makeup artist, Miss Fame blends artistry with luxury beauty, bringing a unique and editorial approach to the industry.
21. Plouise Makeup Academy (@plouise_makeup_academy)
Founded by Paige Louise, this brand embraces inclusivity, with many LGBTQ+ artists contributing to its bold, trendsetting looks and educational content
22. Indya Moore (@indyamoore)
Actor, model, and activist, Indya uses their platform to highlight beauty diversity, self-expression, and inclusivity, often collaborating with major beauty brands to promote gender-neutral makeup.
Supporting these voices helps bring about change. Their content is more than just tutorials. It’s a call for fairness in every beauty aisle.
Diverse Representation: Inclusive Beauty Influencers to Support
Beauty has changed a lot, thanks to diverse voices. Inclusive beauty influencers and diverse beauty content creators are changing the game. They make sure everyone feels included.
23. Deepica Mutyala (Live Tinted)
Founder of Live Tinted, she shares skincare, makeup, and inclusive grooming tips, highlighting multi-use products for diverse skin tones. She works to include more shades in foundations.
24. Nyma Tang
Beauty influencer and advocate for inclusive grooming, she shares skincare and grooming tips tailored for deeper skin tones, highlighting the importance of shade diversity in the beauty industry.
25. Desi Perkins
A beauty mogul and grooming expert, she shares makeup and skincare tips, along with grooming routines that focus on enhancing natural beauty for all skin tones.
What is a Beauty Influencer?
A beauty influencer is a social media personality or content creator who specializes in promoting beauty products, sharing beauty tips, and showcasing their expertise in the beauty industry.
These influencers often have a large following on platforms such as Instagram, YouTube, and TikTok, where they use their influence to promote beauty brands, products, and services. Beauty influencers can range from professional makeup artists and skincare specialists to self-taught individuals who have built a reputation for their knowledge and expertise in the beauty space.
Their content not only highlights the latest beauty products but also provides valuable insights and tutorials that help their followers enhance their beauty routines.
The Rising Influence of Beauty Content Creators in Social Media
Beauty influencers have changed how we see beauty products. They do more than just show us how to do makeup. They influence everything from lipstick colors to skincare routines. Let’s see why they’re so powerful.
How Beauty Influencers Shape Industry Trends
Brands are now teaming up with influencers to stay in the game. A 2023 study found that products endorsed by top beauty influencers sell 240% more. This shows how much they affect what we buy.
Influencers work with brands like Fenty Beauty and Glossier to create products.
Marketing budgets for influencer campaigns went up by 37% in 2022.
The Evolution of Beauty Content Creation
|
Year |
Key Milestone |
|---|---|
|
2010 |
YouTube tutorials focused on step-by-step makeup. Beauty influencers use their youtube channel to share diverse content like makeup tutorials, skincare tips, and product reviews. |
|
2015 |
Instagram Stories introduce behind-the-scenes content. |
|
2020 |
TikTok’s 15-second trends dominate real-time beauty discoveries. |
Why Following Beauty Influencers Matters in 2025
Social media beauty influencers are more than just reviewers. They teach us. They:
Show beauty for all skin tones and textures.
Test products thoroughly, saving us time and money.
Challenge old beauty standards with real content.
Benefits of Partnering with Beauty Influencers
Partnering with beauty influencers can be a game-changer for beauty brands looking to reach their target audience and boost brand awareness. Beauty influencers have a unique ability to connect with their followers on a personal level, promoting products in a way that feels authentic and trustworthy.
By collaborating with a beauty influencer, brands can benefit from increased exposure, improved brand reputation, and ultimately, higher sales. Additionally, beauty influencers often provide valuable feedback and insights on products, helping brands refine their offerings and improve customer satisfaction. This symbiotic relationship not only drives sales but also fosters a loyal customer base.
How to Spot Authentic Beauty Influencers Worth Following
Finding authentic beauty influencers who share honest opinions is crucial. Here’s how to spot the real ones from those just promoting products:
Check disclosure tags: Real creators label paid posts with #ad or #sponsored. They follow FTC rules, so look for these tags.
Watch their review patterns: Do they give both good and bad reviews? True experts share all sides, not just positives.
Look for skill consistency: If they have a background in skincare or makeup, it shows they’re experts, not just promoting products.
Check unedited results: Creators who share real, unretouched “before/after” shots or admit when a product failed are trustworthy.
Brand diversity: Real creators work with different brands, not just the same ones over and over.
|
Red Flags |
Positive Signs |
|---|---|
|
Sudden style changes matching sponsor themes |
Personal stories about their beauty journey |
|
No links to their website or bio details |
Answers to follower questions promptly |
|
Overly perfect results with no application tips |
Shares product fail videos or honest feedback |
Learn to spot creators who put your needs first, not just their sponsor deals. Always check for FTC-compliant disclosures. Transparency is key to finding trustworthy beauty content creators who value their audience.
Create Your Beauty Influencer Feed: Platform-Specific Tips
Mastering beauty content curation means making your social feeds your own. These tips help turn endless scrolling into something personal and inspiring:
YouTube: Organize Your Watchlist
Sort subscriptions into playlists (e.g., “Skincare Routines,” “Wedding Makeup”)
Enable notifications only for creators posting weekly or biweekly
Search with “+tutorial” or “+review” to surface niche experts
Instagram: Pin & Prioritize
Use Collections to group your favorite beauty accounts. Save product links via the “Shop” tab and tag items you’d repurchase. Add must-see creators to your “Favorites” for priority notifications. Pro tip: Explore “Close Friends” to spotlight tutorials from trusted voices in your feed.
TikTok: Train Your Algorithm
Save 5-10 trending beauty videos daily to refine recommendations
Search niche hashtags like #DarkSpotCorrection or #BudgetSkincare
Unfollow accounts flooding your feed with unrelated trends
Balance social media beauty content by following 2 educational creators, 3 trending voices, and 1 niche specialist. Adjust settings monthly to keep your feed fresh without overwhelming your scroll!
Conclusion
Looking at top beauty influencers on YouTube, Instagram, and TikTok opens a world of ideas. Creators like Hyram Yarbro share skincare science on YouTube. Meanwhile, TikTok stars like Young Yuh show new ways to groom. Beauty influencers like Jackie Aina offer makeup tutorials for everyone. Meredith Duxbury shares foundation hacks that are game-changers. Their content shows how beauty changes with new views.
Find influencers who match your beauty goals, whether it’s eco-friendly products or trends for all. Instagram and TikTok are full of new talent every day. Share your favorite creators in the comments to help others find theirs.
Beauty’s best moments come from trying new looks and supporting real self-expression. Stay curious, try new things, and let these innovators lead your way.
FAQ
What defines a top beauty influencer?
A top beauty influencer has many followers and high engagement rates. They also share quality content and have a big impact on beauty trends. Their unique style inspires beauty lovers worldwide.
How do beauty brands choose influencers to collaborate with?
Beauty brands pick influencers based on their audience match. They look at engagement rates, content quality, and values. Micro-influencers, with their dedicated followers, are also popular choices.
Are collaborations with beauty influencers effective?
Yes, they can be very effective. Authentic partnerships boost sales and brand awareness. People trust influencer recommendations more than ads.
What makes micro-influencers beneficial for beauty brands?
Micro-influencers, with 10,000 to 100,000 followers, offer real connections. They have high engagement rates and personal interactions. Their endorsements feel more genuine.
How can I follow beauty influencers on multiple platforms?
To follow beauty influencers, subscribe to their YouTube channels and enable notifications on Instagram and TikTok. Each platform has special features. For example, Instagram Stories and TikTok challenges keep you updated on their latest content.
