In less than a decade, Instagram has experienced meteoric growth. Going from one of dozens of promising social network upstarts—remember Digg, StumbleUpon, Friendster, and other less fortunate members of the late 2000’s gang—hoping to make a mark to becoming a behemoth with over a billion people using the platform.

Over time, it has made its case many times over as the next frontier for businesses to acquire new leads and form or bolster mutually beneficial relationships with customers. But as Instagram has gotten more attractive to brands the world over, successful Instagram accounts have naturally become a lot more competitive, focusing on effective strategies for Instagram growth.

And this is doubly true for growing your Instagram following. In this competitive landscape, understanding the nuances of Instagram growth is crucial for standing out.

Doing complicated

Why is that so?

Frankly, where do we start. Is it…

• the constantly changing algorithm,
• the increasingly limited organic reach,
• the intense competition with attendant choice overload, or
• the rising complexity fueled by a never-ending avalanche of new functionalities

You can take your pick, but it’s actually down to a combination of all of the aforementioned (and other related) factors.

Be that as it may, you have to look past the difficulty (and complication) and consider the benefits (or reward) of thriving on Instagram and getting more followers, because your followers are your primary audience.

They are your first responders, your advocates and evangelists, your gateway into innumerable interconnected social circles, and your informal agents out there in the world who should be spreading the word about your brand or business.

They are your FANS in every sense of the term.

So, in the current challenging, unforgiving, and ultra-competitive landscape:

How To Gain More Followers on Instagram? (9 Strategies Explained)

Turns out, not by enacting some talked-up, preciously-guarded industry supersecret.

The big hack is to pedantically and concurrently implement a collection of individually straightforward processes to prioritize organic followers. The key phrase is “to pedantically and concurrently implement.”

We’d go over the most prominent of these processes, techniques, or methods in detail as we move along. It’s crucial to focus on cultivating real followers for genuine engagement and sustainable growth. However, note that you may have to indulge in further reading (resources provided of course) to exploit these techniques to full effect.

1. Ensure you nail the fundamentals

Before you consider doing anything advanced whatsoever to add more followers, it is imperative you set the right foundation to grow your Instagram organically. Else, your follower acquisition rate would be less than optimal; which unsurprisingly would skew results when you actually start turning the gears.

Bottom line: This should be your first port of call.

Here are the three main elements you must check off your list:

To build a strong foundation and attract organic Instagram followers, focus on these key areas:

A. Setup and OPTIMIZE your business profile

Your profile is your homepage on Instagram. It should:

• provide a succinct overview about your business and the services you offer,
• include key details that’d aid your ability to rank (or for people to find you), and
• give random scrollers who develop an interest in your business credible reasons to follow you

Guides

• How to properly setup an Instagram business profile [Source]
• How to further optimize your profile [Source]
• Consult other guides for additional optimization tips. For instance, this on story highlights.

Noteworthy tip

The key to a fully optimized profile is to understand that your profile is never fully done. Optimization is always ongoing.

You want to be able to test out new approaches, try different arrangements, and keep up with the times—whether that is a new Instagram algorithm update, things or happenings your customers are interested in, or say changes in your industry.

Compare the earlier illustrative shot of Realtor’s Instagram profile to what it looks like at the time of publishing. Note the changes in the bio, URL, and story highlights.

B. Implement a unifying aesthetic

Instagram has always been visual and for the foreseeable future would remain so. Granted, prospective followers are mostly interested in content quality: However, the presentation is crucial.

If your content, feed, and entire Instagram aesthetic isn’t cohesive and visually appealing; users who happen upon your profile would be less inclined to tap the follow button.

Guides

• How to establish a spell-binding Instagram aesthetic [Source]
• How to create or identify an Instagram theme that’s perfect for your brand [Source]
• An extensive compilation of the most common Instagram theme ideas [Source]
• A comprehensive guide to creating an Instagram Story [Source]
• It is necessary to consult several guides due to the vastness of this subject matter, including a recently updated comparison of the best scheduling tools for Instagram [1, 2]

Noteworthy tip

Consistency is the watchword.

As you’d observe, @gotoskincare curates a pastel aesthetic to be a major identifier of the brand’s Instagram presence. As such, it is emblazoned across all sections from the feed to the stories; as well as story highlight cover images and even IGTV.

C. Regularly post top-quality, engaging content

The presentation and actual quality of your content interact as yin and yang to convince profile surfers that if they want first dibs on similar high-value content in the future, they must follow your business.

A maxim that should always guide your Instagram marketing campaign is: If you do not have high-quality content to share, do not post anything at all. Not even as a placeholder as it’d be a blemish on your feed.

Guides

• The top high-performing Instagram content types and ideas [1, 2, 3]
• How to take remarkable Instagram photos [1, 2]
• Never run out of stunning Instagram images again [Source]
• The best Instagram photo editing apps [Source]
• A complete guide on how to schedule Instagram posts + Best Instagram scheduling tools [1, 2 + 1]
• How to create an Instagram editorial calendar (including for stories) [1, 2]

Noteworthy tip

Learn how to write interesting captions that spur engagement. Here is an illustrative guide; and another with examples to get you going.

To put the importance of an enthralling caption in perspective, research by HubSpot found that simply including the words “Like” or “Comment” somewhere in a post caption increases the number of likes (by up to 89%) and comments.

It needn’t be direct either. You can elicit more response by ending your caption with a question or encouraging your followers to tag their friends as exemplified by @mvmt in the caption below.

2. Optimizing Your Instagram Account

Optimizing your Instagram account is crucial for growing your followers and increasing engagement. Here are some tips to help you optimize your account:

1. Use Relevant Keywords: Incorporate keywords related to your niche or industry in your Instagram bio, posts, and captions. This increases your visibility and helps attract new followers who are interested in your content. For example, if you’re a fitness brand, use keywords like “fitness tips,” “workout routines,” and “healthy living.”
2. High-Quality Profile Picture: Your profile picture is often the first impression new followers will have of your brand. Ensure it’s high-quality and represents your business well. A clear, professional logo or a well-taken photo can make a significant difference.
3. Consistent Aesthetic: A cohesive and visually appealing Instagram feed makes your brand more recognizable and memorable. Use consistent colors, filters, and styles across your posts to create a unified look that resonates with your target audience.
4. Clear and Concise Bio: Your Instagram bio should provide a brief but informative description of your brand. Include relevant keywords, a link to your website, and a call-to-action. This helps potential followers understand what you offer and why they should follow you.
5. Use Instagram Stories: Instagram Stories are a powerful tool to keep your followers engaged. Share behind-the-scenes content, sneak peeks, and exclusive deals to create a sense of urgency and excitement. Stories can also be used to highlight user-generated content, further building a connection with your audience.

3. Creating a Business Profile

Creating a business profile on Instagram is essential for growing your followers and increasing engagement. Here are some tips to help you create a business profile:

1. Switch to a Business Account: Switching to a business account gives you access to Instagram Insights, which provides valuable data on your followers and engagement. This information can help you tailor your content strategy to better meet the needs of your audience.
2. Add a Business Category: Adding a business category to your profile helps new followers quickly understand what your business is about. Whether you’re a restaurant, a clothing brand, or a fitness coach, this small detail can make a big difference in attracting the right audience.
3. Use a Business Email Address: Make it easy for new followers to contact you by including a business email address in your profile. This adds a layer of professionalism and accessibility, encouraging potential customers to reach out.
4. Add a Business Phone Number: Including a business phone number in your profile provides another convenient way for followers to contact you. This can be particularly useful for service-based businesses where direct communication is key.
5. Use a Business Address: If you have a physical location, adding your business address to your profile can help local followers find you. This is especially beneficial for brick-and-mortar stores looking to drive foot traffic from their Instagram audience.

4. Leverage your reach on other platforms

It is not uncommon to find the nifty, little social network icons—primarily comprising Facebook, Twitter, and Instagram—at the header and/or footer of a business website.

This is the commonest and most basic way to extend your reach outside Instagram.

However, you could go further by referencing your Instagram page to the targeted audience you engage with across other marketing channels; both online and offline. Besides your website, these include the email newsletter, other social networks, or even a flyer.

Actionable tips

A. Work your Instagram feed directly into your website design.

Here’s how. [1, 2]

B. Embed your Instagram posts in blog articles.

How to. [Source]

C. Cross-promote on other social network platforms.

For instance, if you are a fashion brand with a YouTube channel; you could share snippets or previews of a new collection on YouTube. Then invite your viewers to go through the big reveal of the entire collection on Instagram Stories at a specified date.

D. Integrate Instagram into your email marketing campaigns.

@warbyparker explored this option via two methods used concurrently.

• First, they used a collage of awesome images to convince email recipients to use their branded Instagram hashtag as well as post user-generated content (UGC) to Instagram.
• Secondly, they added a row of social media icons at the footer section of the email.

@goodamerican was more direct.

Advanced stratagem

Collaborate.

It is only one word, but for brands, and especially outfits with a decent following, it can be a difference maker. Not only in terms of the number of followers acquired, but

• the cost of follower acquisition,
• the stage said followers would fill in your sales funnel, as followers acquired via collaborations or partnerships are more likely to make (or commit to) a purchase, and
• tapping into a new audience that may never have been on your radar.

Forms

• partnering with a brand, preferably in completely different industries; or
• building a long-term relationship with an influencer, rather than a one-off #sponsored post to avoid the posts coming across as yet another ad

Common methods

• Instagram stories takeover
• Co-written blog posts or eBooks
• Co-hosting Instagram IGTV videos and live sessions
• Giveaways

Guides

• How businesses collaborate on Instagram [Source]
• A comprehensive guide to influencer marketing for businesses [Source]

Instances

@starbucks linked up with ecommerce store @shopbando to create stunning cups complemented by the campaign-specific hashtag #bandoxstarbucks.

@pixibeauty entered an enduring partnership with skincare influencer @carolinehirons on several projects including creating a new product together.

5. Pay to Play for Instagram Profile

Here are three fundamental hacks to get started with:

Utilize a social media analytics tool to streamline the analysis of your social media performance and audience insights. This will help you efficiently track engagement metrics, understand your audience better, and optimize your content strategies without extensive manual effort.

A. Repost relevant, high-quality, top-performing content posted by others

Why

• Reposting (colloquially called a regram) is convenient
• If other Instagrammers are reacting positively to a top-performing post and it appeals to you; chances are it’d also appeal to your audience
• If the content organically spurs engagement and sharing, it’d most likely do same when you share it; except this time, you’d be reaping the benefits directly

How to find these posts

Use Hashtags

• Find the top-performing posts for hashtags related to your industry
• Confirm they were posted by individual Instagram users, not your competitors (fan or brand pages)
• Scan each content (photo or video—videos work best) for the most endearing
• If you naturally feel the urge to share a content, repost it on your page

Implore customers to share their photos

In social media marketing speak, photos (and all content) of this kind are called user-generated content (UGC).

• Ideally, you’d have made a couple of sales, and then if necessary, incentivize your satisfied clients to take (and share) quality images with the product they purchased.
• Alternatively, use micro-influencers.

Some call them the future of Instagram marketing and there’s some truth to that sentiment. The cut-off point is a subject of harsh debate, but if you’re only trying to gain traction, stick to micro-influencers in your niche with no more than approx. 5000 followers (so-called nano-influencers).

You can offer direct compensation for taking pictures with your product, to send a free product to test/try out (and or without direct compensation to share their thoughts), or indirect compensation via an affiliate deal (they receive a commission per sale they bring you).

The endgame is to repost several UGC photos that customers naturally start tagging your brand handle in posts when they receive products. More often than not, a follow-on effect of tagging is tapping the “follow” button.

Here’s an instance:

@westelm regularly shares UGCs shot by happy shoppers. The UGCs are of the shopper’s space setup beautified with pieces bought from West Elm.

The furniture pieces are the Harmony Sofa…

…and the Hera Side Table

How to repost

Guides

• The best ways to repost on Instagram [1, 2]
• Regramming do’s and don’ts [Source]

Best practices (Reposting etiquette)

• Ask the original poster (owner of the content copyright) for permission to repost.

It might seem like a red tape; but if you want to play by the books, it is imperative you do so. When you do not, you’re actually infringing on Instagram copyright guidelines.

Now 99% of the time, simply crediting the original source is sufficient. And surely there are millions of businesses and Instagrammers out there who do not seek permission for every regram.

But a copyright owner conversant with the prevailing rules can potentially cause you headaches in that minute 1% if the time they decide to press forward. Exposing your business to such liability, especially if you have high exposure, isn’t prudent.

• Always credit the original source.

In the West Elm regram shared above, note the credit given to the original content (copyright) owner—@lindsaygraviet.

• This probably goes without saying; but it is necessary to state that the content you repost should not contrast with your brand message.

If you must edit the content, do so lightly. If you have to undertake a major re-do to keep the content on brand; find another to regram.

B. Put a face to your business

Why

Here’s a universal truth in business circles you may know firsthand: People do business with people they know, like, and trust.

In fact, Dan Zarrella of HubSpot in an analysis of 1.5 million images found that photos with faces received 35% more likes.

A study by researchers at Georgia Tech had a similar finding when they analyzed 1.1 million random pictures on Instagram. In their review, photos with faces received 38% more likes and 32% more comments.

If it isn’t already apparent; making your content—and wider account—more personable and relatable is a sure way to turbocharge engagement and increase your following.

How

• Introduce your followers to the individuals behind the amazing product your sell (or service you render).

It may be the founder, a designer, or someone on the wider business team.

Beyond posts, apply same concept to your videos and stories.

• Share user-generated content of a happy customer using (or holding) your product

C. Milk Instagram Stories

Why

IG Stories has broken into a monster social channel in its own right with over 500 million daily users. And up to 25% of viewers of branded stories swipe up to visit the appended link, which is massive by marketing standards.

With stats like that, many brands (up to 50% according to Instagram Internal Data) are joining in on the action to boost exposure, keep their audience engaged (using a different fun format from the tired, regular static image + caption IG post schtick), and drive more sales.

Guides

• In-depth guides about Instagram stories [1, 2]
• How to integrate IG Stories into your extensive brand marketing campaign [1, 2]
• Everything to know about Instagram Stories analytics [1, 2, 3]

How

Beyond ratcheting up engagement, it is possible to exploit Instagram Stories to tack on more followers.

Here’s how:

• Get your story on the Explore page [1, 2]
• Get your story on the Search Result page for a hashtag or location [Source]

Tips

• You may receive a notification when your story is added to the Search Result page for a location
• How to tell when your story is visible on the Search page of a hashtag or location [Source]

7. Hosting Instagram Live Events

Hosting Instagram Live events is a great way to engage with your followers and attract new ones. Here are some tips to help you host a successful Instagram Live event:

1. Plan Ahead: Planning your Instagram Live event in advance ensures that you have a clear idea of what you want to achieve. Outline the key points you want to cover and prepare any necessary materials or visuals to keep the event engaging.
2. Promote Your Event: Promote your Instagram Live event on your Instagram feed, stories, and other social media channels to attract new followers. Use eye-catching graphics and compelling captions to generate interest and excitement.
3. Use Relevant Hashtags: Incorporate relevant hashtags in your promotions to increase visibility and attract new followers to your Instagram Live event. Hashtags help your content reach a broader audience who may be interested in your topic.
4. Engage with Your Audience: During the Instagram Live event, actively engage with your audience by responding to comments and answering questions. This interaction makes the event more dynamic and helps build a stronger connection with your followers.
5. Follow Up: After the Instagram Live event, follow up with your audience to thank them for participating and provide additional information. This could be in the form of a summary post, a Q&A session, or exclusive content related to the event.

8. Avoiding Fake Followers

Avoiding fake followers is essential for growing your Instagram followers and increasing engagement. Here are some tips to help you avoid fake followers:

1. Don’t Buy Followers: Buying followers from third-party apps or websites can lead to fake followers and decreased engagement. These followers are often inactive or bots, which do not contribute to meaningful interactions on your account.
2. Use Instagram Insights: Utilize Instagram Insights to track your follower growth and engagement. This tool can help you identify any suspicious activity, such as sudden spikes in followers that may indicate the presence of fake accounts.
3. Monitor Your Followers: Regularly monitor your followers to identify any fake or inactive accounts. Look for profiles with no posts, generic usernames, or a lack of engagement, and remove them to maintain the integrity of your follower base.
4. Report Fake Accounts: If you come across fake accounts, report them to Instagram. This helps maintain the platform’s integrity and ensures that your follower count reflects genuine, interested users.
5. Focus on Engagement: Prioritize engagement over follower count to ensure that your followers are real and active. Encourage interactions through compelling content, engaging captions, and calls-to-action. Genuine engagement is a better indicator of your account’s health and success than a high follower count filled with fake followers.

By following these tips, you can grow your Instagram followers organically and create a more engaged and authentic community around your brand.

9. Pay to Play

The free-to-use illusion

On the surface, Instagram appears to be a platform you can use free of charge. You do not have to pay a fee to open an account, to continue using the service, nor to use select features.

However, there are hidden costs. Whether that is paying for a social media management tool, hiring a social media manager, or the value of the time you expend trying to implement techniques that may or may not yield measurable positive results.

A valuable assist

What if there was a way to directly boost your brand page’s follower count that is safe, effective, and just as importantly cost-effective?

The biggest benefit of this approach, although not immediately obvious, is that it creates social proof and simulates high audience reach & engagement. This can significantly contribute to your instagram growth by making your content—posts, videos, stories, and what not—more visible and increase the efficacy of methods already shared above.

Put simply, directly bulking up your following would enable you achieve optimal results when you implement the processes shared above.

Users who come upon your content will feel more inclined to join the fray (click the follow button) and as a direct consequence Instagram would push your content to more eyeballs in a classic case of snowballing.

Hold all the cards as to the size, rate of increase, and speed with which you add more followers. You can start by taking baby steps.

Alternatives

Complement purchasing followers with either of the hacks below:

A. Run a contest (or host a giveaway)

Why

Tailwind ran a study in 2017 with a major finding that holding an Instagram contest increases follower growth by an eye-watering 70%. Also, posts related to IG contests received roughly 64 times more comments and 3.5 times more likes.

How

• The ultimate Instagram contest guide [Source]
• Fantastic contest/giveaway ideas and examples [1, 2, 3]
• Follow the rules [1, 2]

Tips

• If you can reach a larger audience via your website, consider hosting the giveaway there for a larger reach.

Do not forget to include an option to follow you on Instagram and other social media networks.

• Reach out to giveaway blogs.

The blog owner will do a review of your product complete with UGC photos. Afterwards, they’d host a giveaway for their audience to win a product with the stipulation that you send the winner a product as well.

Preferably contact blogs in your (or a relevant) niche.

• Go a step further; use giveaways and contests to drive sales courtesy of this instructive guide by the folks at Oberlo.

B. Take out an ad

You have two options:

• Promote one of your Instagram posts [Source]

• Run a standard ad campaign. It may be a feed-style image, a Stories ad, or some other ad type [1, 2, 3]

That said, it is crucial to note that Instagram ad campaigns are a mix of art & science. As such, while the potential is undeniable; it is not uncommon to get poor results at the outset, tweak, and run A/B tests until you hit a winner.

23 Best Tools To Help You Get More Instagram Followers

Photo Editing Apps

Core Editing

1. VSCO {Android; iOS}
2. Snapseed {Android; iOS}
3. Canva (Web; Android; iOS)

Text Editing

1. Over (Android; iOS)
2. Typorama (iOS)
3. PicLab (Android; iOS)

Holistic Instagram Management Tools

1. Sendible (Web; Android; iOS)
2. Later (Web; Android; iOS)

Instagram Stories Editing Apps

1. Boomerang (Android; iOS)
2. InShot (Android; iOS)
3. Clipomatic (iOS)

Contest Management Tools

1. Wishpond (Web)
2. Shortstack (Web)
3. WooBox (Web)

Cross-Platform Promotion Apps

1. Linktree (Web)
2. Linkin.bio by Later (Web)
3. Feed Them Social (Web)
4. Juicer (Web)

Competition Analysis and Tracking Tools

1. Social Blade (Web)
2. Social Rank (Web)

Social Media Analytics Tool

1. Iconosquare (Web; Android; iOS)
2. Hashtag tracker by BrandMentions (Web)
3. Visual Marketing Index (Web)

Final Words

Pushing up your follower count today may seem like a difficult undertaking, but it doesn’t have to be. By committing to gradual execution of eminently simple and straightforward techniques; you can reliably begin to improve your reach, the appeal of your content, and by extension a sustainable increase in your organic followers.

Furthermore, it may be prudent to directly get more followers to facilitate even better results and cut time that you could direct to other critical aspects of your marketing campaign and business operations. Prioritizing real followers over fake or bot accounts ensures sustainable growth and genuine engagement. You can start small and proceed cautiously and methodologically if you prefer.

SocialShaft will be at your behest at every point of the order process to offer guidance, make clarifications, and in so doing ultimately help you achieve the Instagram marketing results you yearn for your business.