Social media is gaining significance in our lives day by day. All this has happened because smartphones have become more reasonable. Plus, the internet has become more accessible now. Therefore, more than 45% of the world’s population uses social media platforms, and this percentage is increasing every year.

Today, people not only use social media to connect with friends and entertain themselves, but its role is continuously changing. Social media has become the most beneficial and one of the easiest ways to brand your product. So, just imagine how much you can benefit in business by marketing on top social media websites.

In this comprehensive guide, we’ll explore Top 63+ social media websites, their distinctive features, revenue and user demographics, as well as compare them by monthly active users. Hence, this guide will help you to choose the best platform for personal or business growth. 

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Top 63 Social Media Platforms (by active users)

#	Platform	Active Users	Social network purpose
1	Facebook	2.9 billion	A global social network for connecting with friends and family, sharing updates, photos, videos, and participating in discussions.
2	YouTube	2.7 billion	A video-sharing platform that allows users to upload, view, and share videos, ranging from entertainment and educational content to news and tutorials.
3	Instagram	2 billion	A photo and video-sharing social networking site that allows users to post images, stories, and videos, and interact with followers through likes, comments, and direct messages.
4	WhatsApp	2.5 billion	A messaging app that lets users send text messages, voice messages, make voice and video calls, and share multimedia content, primarily on smartphones.
5	TikTok	1.7 billion	A video-sharing platform that specializes in short-form videos, allowing users to create and share entertaining or informative content.
6	Messenger	1.3 billion	A messaging app linked to Facebook that enables text, voice, and video communications with friends and contacts.
7	WeChat	1.3 billion	A Chinese multi-purpose messaging, social media, and mobile payment app that connects users for messaging, shopping, and entertainment.
8	LinkedIn	900 million	A professional networking platform for career development, job searching, and business connections.
9	Telegram	800 million	A cloud-based messaging app with a focus on security and speed, offering features like channels, bots, and encrypted communications.
10	Reddit	430 million	A platform for discussions, news, and media sharing, organized into user-created communities called subreddits.
11	Snapchat	400 million	A multimedia messaging app known for its disappearing messages, stories, and augmented reality features.
12	Pinterest	450 million	A visual discovery engine for finding and sharing ideas, often related to inspiration, projects, and personal interests like recipes, home décor, and fashion.
13	X	350 million	A microblogging and social networking site that allows users to post and interact with short messages known as tweets.
14	Kwai	300 million	A short video platform similar to TikTok, focusing on user-generated content and community interaction.
15	Quora	300 million	A question-and-answer platform where users can ask questions and provide answers on various topics.
16	Zhihu	100 million	A Chinese question-and-answer platform, similar to Quora, where users ask questions and share knowledge on various topics.
17	Line	200 million	A messaging app popular in Asia that allows users to send messages, make voice and video calls, and share multimedia content.
18	Likee	150 million	A short video creation platform where users can make and share entertaining videos, similar to TikTok.
19	Threads	200 million	A social media app from Meta that focuses on text-based discussions and integrates with Instagram.
20	Clubhouse	10 million	A social networking app based on voice, where users can engage in live audio conversations and discussions in various “rooms.”
21	Nextdoor	30 million	A social network for neighbors and local communities to connect, share news, and engage in local discussions.
22	Tumblr	40 million	A microblogging and social networking site where users can post multimedia content and engage with others in creative ways.
23	Twitch	140 million	A live streaming platform primarily used for video game content, but also for streams related to music, talk shows, and creative content.
24	Meetup	50 million	A platform that facilitates in-person events and gatherings based on shared interests or activities.
25	Flickr	90 million	A photo-sharing platform that allows users to upload and share their images, and join groups related to photography and other visual arts.
26	Viber	250 million	A messaging and calling app that provides free calls and texts and offers group messaging and multimedia sharing features.
27	Blogger	50 million	A platform for creating and managing blogs, allowing users to publish content, share thoughts, and interact with readers.
28	Hootsuite	18 million	A social media management platform for scheduling, publishing, and analyzing content on various social networks.
29	Friendster	10 million	A pioneering social networking site (now defunct) that allowed users to connect with friends and share updates.
30	MySpace	50 million	A social networking site known for its music community and ability to customize profile pages.
31	Xiaohongshu (Little Red Book)	300 million	A Chinese social media platform that allows users to share product reviews, lifestyle content, and engage in social commerce.
32	Scribd	40 million	A digital library offering access to books, audiobooks, research papers, and other written content.
33	Vimeo	200 million	A video-sharing platform focused on high-quality videos, especially for creative professionals and filmmakers.
34	Skype	300 million	A communication platform for video calls, voice calls, and instant messaging, often used for business or personal conversations.
35	Mix	8 million	A content discovery platform where users can explore and share interesting articles, images, and videos across various topics.
36	Photobucket	10 million	A photo and video hosting service for users to store and share images, often used for embedding images in forums or social media profiles.
37	iNaturalist	15 million	A social network for sharing nature observations and identifying plant and animal species with the help of a global community.
38	Tagged	10 million	A social discovery platform designed for meeting new people and making friends, offering chat and messaging features.
39	Discord	196 million	A voice, video, and text communication service for creating communities around gaming, hobbies, and socializing.
40	Badoo	500 million	A dating-focused social networking platform that enables users to meet and interact with others.
41	Foursquare	50 million	A location-based social networking app that helps users discover nearby places, check in, and share reviews.
42	Douyin	600 million daily	A Chinese short-video platform similar to TikTok, known for creative, entertaining, and viral video content.
43	BizSugar	50,000	A business-focused social network for entrepreneurs to share content and engage in discussions related to small business and startups.
44	DeviantArt	40 million	A community for artists to showcase and share their art, and for users to explore and purchase artwork.
45	Digg	10 million	A social news aggregator that curates popular content from across the internet for users to discover and discuss.
46	VK	100 million	A Russian social networking site with similar features to Facebook, offering messaging, media sharing, and group interactions.
47	SoundCloud	200 million	A music streaming platform that allows users to upload and share music tracks, discover new artists, and create playlists.
48	Ning	2 million	A platform for creating social networks, enabling users to build and customize their own social community websites.
49	Periscope	Over 350,000 daily users	A live-streaming app that allows users to broadcast video in real time and interact with viewers.
50	Ello	2 million	A social networking site focused on creativity and the arts, designed for users to showcase their work and interact with like-minded individuals.
51	Vero	5 million	A social networking platform that promotes an ad-free experience and focuses on sharing media and experiences with friends.
52	Mastodon	12 million	A decentralized social network allowing users to join and create independent communities with a focus on privacy and open-source values.
53	MeWe	10 million	A privacy-focused social networking platform that offers a similar experience to Facebook but without ads and data tracking.
54	Triller	20 million	A short-form video platform allowing users to create and share music videos and other entertainment content.
55	Bebo	3 million	A social networking site where users can create profiles, share content, and interact with friends, with a focus on simplicity.
56	Hive Social	2 million	A new social media platform offering a more user-friendly and community-driven experience with features like music sharing and posts.
57	Snapfish	100 million	An online photo service that allows users to print photos, create gifts, and store their images.
58	We Heart It	40 million	A visual media sharing platform where users can discover and collect images, videos, and inspiration related to fashion, art, and lifestyle.
59	Yubo	60 million	A social networking app designed for connecting with new people through live streaming and chat.
60	Steemit	1 million	A blockchain-based social media platform that rewards users for sharing content, mainly focusing on blogging and discussions.

What Are Social Media Websites?

Social media sites enable users to connect with others in real-time, share content, and participate in virtual communities. These sites are used for various purposes such as entertainment, professional collaboration, networking, marketing, and brand promotion.  The rise of these social media sites has transformed how we interact and consume content. This rise makes them essential for individuals and businesses alike.

List of Top 63 Social Media Sites

Social media has become a marketing tool nowadays. After doing a lot of research, we’ve compiled a list of more than 50 social media platforms. So, you can know about them and know which one is ideal for your business or personal use. Here is a list that can assist you in establishing links in your areas of interest.

1.     Facebook

Facebook is one of the most extensive social media websites globally. It has over 3 billion active users. It’s a platform where users can connect with friends and family, share content, and join groups. Almost all social media users are on Facebook. Thus, it’s an excellent platform for people who want to market their products on a large scale.

Recently, Facebook launched many features, such as Facebook marketplace, Facebook reels, and more. On Facebook, you can post your thoughts, photos, and videos, and can also use its messenger app to text or video chat. Adding more, there’s a marketplace that connects sellers and buyers.

• Main Purpose: Connecting with friends, sharing content, joining communities, and business interactions.
• Targeted Users: Individuals looking to stay in touch with people, share content, and businesses wanting to engage with audiences.
• Active Users: 2.9 billion monthly active users.
• Revenue: $117 billion in 2023, primarily through advertising.
• Projections: Continued expansion of Facebook’s metaverse projects, along with growing adoption of e-commerce and business tools.

2.    Instagram

Instagram is one of the best social media sites. It’s free to join and owned by the parent company Meta. It’s popular among online brand promotion and influencers for its visual storytelling capabilities and for sharing photos and videos.

You can follow family, friends, artists, businesses, politicians, nonprofits, and celebrities. In addition, this platform lets you comment on posts and interact with other followers. Like Facebook, Instagram has a messenger function where you can send direct messages (DMs).

Furthermore, Instagram reels are its most beloved feature. Instagram stories are another special feature. If you upload a story, it’ll last up to 24 hours. Plus, you can create an Instagram profile with your brand name. You can post about your product daily. That can help your brand get attention and earn money.

• Main Purpose: Sharing photos and videos, creating visual content for personal and business branding.
• Targeted Users: Individuals and businesses, especially those focusing on visual content such as fashion, lifestyle, and brand promotion.
• Active Users: 2.4 billion monthly active users.
• Revenue: $36 billion in 2023, primarily through advertising.
• Projections: Continuous expansion of Reels and e-commerce tools to compete with platforms like TikTok.

3.     YouTube

YouTube is the world’s biggest video-sharing platform that allows users to upload, view, share, and schedule YouTube videos. You can search YouTube for specific videos like historical documentation, cooking demonstrations, travel vlogs, or pretty much anything! You can subscribe to a particular channel and receive a notification when your favorite YouTuber posts new content.

In addition to providing a platform for creators, YouTube also offers various resources and tools to help them grow their audience. These tools include monetization options, analytics, and promotional tools. Business owners can also add a YouTube channel on-site to showcase their services and products to visitors.

• Projections: Growth of YouTube Shorts and enhanced features for monetizing content.
• Main Purpose: Video content sharing and discovery, with tools for content creators and advertisers.
• Targeted Users: Content creators, brands, and viewers seeking entertainment or educational content.
• Active Users: 2.7 billion monthly active users.
• Revenue: $39 billion in 2023, primarily through advertising and YouTube Premium subscriptions.

4.       WhatsApp 

WhatsApp is the most popular messaging application for smartphones. It becomes a sensation overnight because of its private messaging features. It is used in more than 180 countries worldwide. It offers free calling and messaging around the world. In addition, users can also share pictures, videos, and voice messages. You can upload your status on WhatsApp, which disappears after 24 hours.

Users can create a group for collective discussion. You can also create a broadcast group where you can send a common message to multiple people. WhatsApp is creating a business platform that would enable businesses to create a profile, offer customer support and services, and share updates with clients about their products.

• Main Purpose: Instant messaging, voice and video calling, group chats, and business communication.
• Targeted Users: Individuals and businesses seeking secure and easy communication.
• Active Users: 2 billion monthly active users.
• Revenue: $10 billion in 2023, mainly from business accounts and payments.
• Projections: Expansion of business tools and payments integration.

5.     X

X was previously known as Twitter. It is a popular platform that enables users to share messages, follow others, and interact with others through likes, comments, and retweets. You will be amazed to know that around 500 million tweets are sent on X every day. It is pretty diverse from other social media sites as it has a strong emphasis on real-time information.

• Main Purpose: Real-time information sharing, discussions, and following updates on various topics.
• Targeted Users: Individuals looking for quick updates and news, journalists, brands, and public figures.
• Active Users: 400 million monthly active users.
• Revenue: $5 billion in 2023, mostly through advertisements.
• Projections: Continued development of monetization tools and possible moves to subscription-based features.

6.     Snapchat

Snapchat is one of the most used social media sites. It lets users share their photos and videos called snaps to their friends and family. The good part is the snaps or stories you upload disappear after 24 hours. In addition, they have various features such as you can play games, let your face try a new look, and can swap faces with your friends. 

• Main Purpose: Sharing ephemeral photos and videos, with additional fun features like filters, games, and AR.
• Targeted Users: Younger audiences, especially Gen Z and millennials, who enjoy interactive and temporary content.
• Active Users: 375 million monthly active users.
• Revenue: $4 billion in 2023, with a focus on advertising and premium subscriptions.
• Projections: Growth of augmented reality features and partnerships with brands for more interactive experiences.

7.       Reddit

Reddit is a discussion and social news website where users can post and interact on various topics. It has a large community of users who discuss everything from entertainment and hobbies to politics and news. These active communities are known as subreddits.

This is one platform where users engage with other users and submit links, and images, and discuss them. In addition, they can also vote for them up or down. The voting decides whether the content moves up or down.

• Main Purpose: Community-driven discussions, content sharing, and news aggregation.
• Targeted Users: Individuals interested in niche communities and discussions on diverse topics.
• Active Users: 430 million monthly active users.
• Revenue: $350 million in 2023, mostly from advertisements and premium membership subscriptions.
• Projections: Expansion of premium features and monetization for users.

8.     TikTok

TikTok is a video-sharing platform. It lets users create and share short-form videos set to music. This platform is known for its entertaining and engaging content. And, many users have become famous for their TikTok videos. Its algorithm makes sure that users are exploring new content that is tailored to their interests. Hence, it is a great platform for any individual who wants to showcase his talent and connect with a global audience.

• Main Purpose: Sharing short-form, viral video content, mainly focused on entertainment, trends, and challenges.
• Targeted Users: Individuals, influencers, and brands looking to go viral and engage with a younger audience.
• Active Users: 1.2 billion monthly active users.
• Revenue: $11 billion in 2023, from ads and in-app purchases.
• Projections: Expanding its e-commerce capabilities and monetization options for creators.

9.     LinkedIn

LinkedIn is a well-known social media site. It is particularly for business-to-business marketing. Industry experts can share networks and content and can create their brands on this site. In addition, you can showcase your skills and work experience to find job opportunities. Hence, it is no more a job search website.

• Main Purpose: Professional networking, job searching, and industry insights sharing.
• Targeted Users: Professionals, businesses, and recruiters.
• Active Users: 900 million monthly active users.
• Revenue: $15 billion in 2023, mainly from recruitment and premium subscriptions.
• Projections: Continued expansion of job-searching tools and career development features.

10.  Pinterest

It is a free site where users can discover, bookmark, and share ideas related to various niches like clothing trends and designs, fashion, cooking recipes, home and style inspiration, workouts, and much more.

Furthermore, you can create pins by uploading videos or images from your device. Each pin can have a description, title, and website link which is useful for creators and brands who want to drive traffic to their websites. You can also save pins.

• Main Purpose: Idea discovery, bookmarking, and inspiration sharing through visual content.
• Targeted Users: Creatives, DIY enthusiasts, lifestyle brands, and shoppers.
• Active Users: 450 million monthly active users.
• Revenue: $2.5 billion in 2023, primarily from advertisements.
• Projections: Enhancements to e-commerce features and growth in international markets.

11.  Yelp

Yelp is a location-based and a review website. It is a site where users can review and rate businesses like bars, hotels, and restaurants. It has over 80 million monthly visitors. It is a go-to resource for people looking for recommendations on where to drink, eat, and stay.

Yelp also offers businesses various tools to manage their online reputation. These tools include the ability to track their reviews and ratings and respond to reviews.

• Main Purpose: Business reviews, local service discovery, and community feedback.
• Targeted Users: Consumers looking for recommendations on local services and businesses.
• Active Users: 80 million monthly active users.
• Revenue: $1 billion in 2023, mainly from advertising and business subscriptions.
• Projections: Continued development of premium services for businesses and further integration of online ordering features.

12.  Telegram

Telegram is a cloud-based messaging and audio-calling app. This app lets users send messages, photos, videos, and files to their contacts for free. And, users can create broadcast channels for unlimited contact or groups for up to 200,000 people. The content you share on the platform remains secure, encrypted, and private. This site also allows you to have secret chats.

• Main Purpose: Secure, private messaging, and large-scale group communication.
• Targeted Users: Privacy-conscious individuals and those needing group communication tools.
• Active Users: 700 million monthly active users.
• Revenue: Telegram remains ad-free, but plans for monetization include premium subscriptions.
• Projections: Growth of paid features and broader adoption for businesses.

13.  Quora

Quora is a popular question-and-answer website. It lets users ask and answer questions on various topics. It has a large community that provides trustworthy answers to a wide range of questions.

• Main Purpose: Community-driven knowledge sharing through Q&A.
• Targeted Users: Individuals seeking information, professionals, and educators.
• Active Users: 300 million monthly active users.
• Revenue: $100 million in 2023, generated mainly through advertising and content sponsorships.
• Projections: More focus on monetization options for users and enhanced community features.

14.   Messenger

Facebook owns Facebook Messenger. It is pretty similar to WhatsApp. Since 2011, Facebook has made it a separate app and expanded its features. However, it does not offer end-to-end encryption.

• Main Purpose: Instant messaging and group chats.
• Targeted Users: Anyone with a Facebook account and businesses utilizing chat features.
• Active Users: 1 billion monthly active users.
• Revenue: $3 billion in 2023, from ads and businesses using it for customer support.
• Projections: Growth of commerce and payment features through Messenger.

15.  Kwai

This platform is called Kouaishou in China. It is very similar to TikTok. But, there is a unique feature that you can do live streaming.

• Main Purpose: Video sharing and live streaming.
• Targeted Users: Individuals interested in video content creation and live streaming.
• Active Users: 300 million monthly active users.
• Revenue: $10 billion in 2023, mainly from ads and live streaming services.
• Projections: Expansion into international markets and further monetization of live-streaming features.

16. Zhihu

It is a Chinese questions-and-answer site similar to Quora. It allows users to ask and answer questions on various topics. It is popular for knowledge sharing.

• Main Purpose: Community-driven Q&A, focusing on professional and in-depth content.
• Targeted Users: Chinese-speaking users seeking detailed answers and knowledge sharing.
• Active Users: 120 million monthly active users.
• Revenue: $600 million in 2023, from paid content and advertising.
• Projections: Growth of paid memberships and partnerships with content creators.

17.  Line

The line has over 250 million monthly active users. It is mainly popular in Asia. It offers users various features such as group chats, games, stickers, and free audio and video calls. Plus, it has a built-in social media platform called Line Timeline. It lets users share updates with their followers.

• Main Purpose: Messaging, entertainment, and social networking with an emphasis on stickers and games.
• Targeted Users: Users in Asia, particularly Japan, Thailand, and Taiwan.
• Active Users: 250 million monthly active users.
• Revenue: $2 billion in 2023, mostly from in-app purchases and ads.
• Projections: Expanding beyond Asia, with more gaming and entertainment features.

18.  Like

This site allows users to create and share short videos with music and various visual effects. It also offers multiple features like duets, challenges, and live streaming to enhance user engagement. It’s particularly popular in Asia.

• Main Purpose: Video creation, sharing, and live streaming.
• Targeted Users: Young people and aspiring content creators, particularly in Asia.
• Active Users: 150 million monthly active users.
• Revenue: $500 million in 2023, primarily from in-app purchases and ads.
• Projections: Increased focus on live streaming and gaming content, as well as expansion into new regions.

19. Threads

It is a social media site developed by Instagram. It allows users to view and participate in public conversations. Users can also share their thoughts, photos, and videos with friends and followers. Plus, you can create your own threads, follow profiles you’re interested in, and reply to others. With this app, you will stay up to date with the latest trends and news by following popular profiles in your area of interest.

• Main Purpose: Microblogging and conversation-focused platform for Instagram users.
• Targeted Users: Instagram users seeking a more text-driven platform for real-time communication.
• Active Users: 50 million monthly active users (initially launched in 2023).
• Revenue: Currently not generating significant revenue, but may include ads as it develops further.
• Projections: Growth in user base, and expansion of monetization features such as ads and creator support.

20.  Clubhouse

Clubhouse is a new social media app. However, it’s growing tremendously. This app is a live, drop-in audio chat app. It’s the best platform to place ads as it’s a new one and ads are relatively less on it.

• Main Purpose: Live audio chat, creating rooms for conversations and networking.
• Targeted Users: Professionals, creators, and individuals looking to engage in live discussions or panels.
• Active Users: 10 million monthly active users.
• Revenue: $100 million in 2023, generated primarily from events, sponsorships, and premium memberships.
• Projections: More partnerships with events and businesses, alongside premium membership features.

21.  Nextdoor

Nextdoor is a social networking platform for neighborhoods. Through this app, users can connect with neighbors and share info about local services and events. This platform is also useful for staying informed about what’s happening in your community.

• Main Purpose: Local neighborhood communication, connecting users with community updates.
• Targeted Users: Residents looking to engage with their local neighborhoods.
• Active Users: 30 million monthly active users in the U.S.
• Revenue: $200 million in 2023, generated through ads and premium services for businesses.
• Projections: Growth in local advertising, along with expansion to more international markets.

22.  Tumblr

It is a social networking and micro-blogging website. It allows users to post multimedia content such as GIFs, photos, and videos. It is known for its artistic and creative content. Its main goal is to create original content and interact with like-minded souls. Currently, it has 1000 themes and you can use them to customize the look of the blog.

• Main Purpose: Creative content creation, microblogging, and networking.
• Targeted Users: Artists, writers, and creatives looking for a platform for expression.
• Active Users: 50 million monthly active users.
• Revenue: $50 million in 2023, primarily from ads and premium themes.
• Projections: Continued focus on creative communities and expanded content-sharing features.

23.  Twitch

Twitch is a live-streaming platform and is popular among esports enthusiasts and gamers. It lets users watch live gameplay, chat with other viewers in real-time, and interact with streamers. Furthermore, it’s become a platform for artists, musicians, and other creatives to show their capabilities and talent.

• Main Purpose: Live-streaming, particularly for gaming and esports.
• Targeted Users: Gamers, esports fans, and content creators from a variety of niches.
• Active Users: 30 million daily active users.
• Revenue: $4 billion in 2023, generated mainly from ads, subscriptions, and game-related revenue.
• Projections: Expanding live streaming capabilities into more niches beyond gaming, including art, music, and live events.

24.  Meetup

Meetups allow users to join groups and attend events based on their interests. It’s a great way to connect with people who share your passions or hobbies. It is a great way to learn new skills, expand your social circle, and meet new people.

• Main Purpose: Connecting individuals through group activities and events.
• Targeted Users: Individuals seeking new social experiences and event organizers.
• Active Users: 50 million monthly active users.
• Revenue: $130 million in 2023, primarily from event fees and memberships.
• Projections: Expansion into more international markets, with an increased focus on virtual events.

25.  Flickr

This site is also popular for sharing photos and videos. Graphic designers and photographers majorly use this platform. It provides you with a feature where you can join a group and connect to multiple people at a time. In addition, it provides an option to share original and high-quality images.

• Main Purpose: Photo and video sharing for photographers and visual artists.
• Targeted Users: Professional photographers, hobbyists, and anyone interested in sharing high-quality images.
• Active Users: 80 million monthly active users.
• Revenue: $100 million in 2023, earned from premium subscriptions, ads, and image licensing.
• Projections: Focus on expanding photo storage services and integrating with creative industries.

26.  Viber

Viber is like WhatsApp and Messenger. Users can send messages and multimedia, send stickers and GIFs, make calls, and much more. Users can also engage their community, buy ads, and promote their brand via stickers.

• Main Purpose: Messaging, voice, and video calling with social features.
• Targeted Users: Individuals seeking a reliable cross-platform messaging app.
• Active Users: 1 billion total registered users, with 260 million monthly active users.
• Revenue: $400 million in 2023, generated mainly from calls, stickers, and ads.
• Projections: Expansion of business tools and enhanced messaging features for a broader user base.

27. Blogger

It is a popular blogging site owned by Google. With this platform, users can create and publish their blogs for free. It offers multiple templates and customization options. This feature makes it easy for users to customize the look of their blogs. In addition, Blogger allows users to monetize their blogs with AdSense. That’s why, it’s a popular platform among bloggers who want to earn money from writing.

• Main Purpose: Blogging and content creation for personal or professional use.
• Targeted Users: Bloggers, writers, and content creators seeking a simple, free platform.
• Active Users: 600 million blogs hosted globally.
• Revenue: $600 million in 2023, primarily from AdSense and other advertising partnerships.
• Projections: Improvements in customization features and continued integration with Google’s ecosystem.

28.  WeChat

WeChat is an all-in-one messaging and mobile payment app. This app is extremely popular in China. It has over a billion monthly active users. It also offers multiple features including voice and video calls, gaming, news feed, group chats, and more. In addition, it’s widely used for mobile payments. Hence, it allows users to send money to friends and family and buy goods online.

• Main Purpose: Messaging, social networking, and mobile payment platform.
• Targeted Users: Users in China, and increasingly in other parts of Asia.
• Active Users: 1.26 billion monthly active users.
• Revenue: $10 billion in 2023, primarily from payments, gaming, ads, and services.
• Projections: Continued expansion of services, particularly in mobile commerce and international markets.

29.  Hootsuite

Mostly, business owners use multiple social media sites for marketing their brand. This site will assist you to build, calendar, and publish messages to all social media networks from one dashboard. This can minimize your effort and save a lot of time.

• Main Purpose: Social media management and scheduling.
• Targeted Users: Business owners, marketers, and social media managers.
• Active Users: 18 million users globally.
• Revenue: $500 million in 2023, earned from subscriptions and enterprise solutions.
• Projections: Continued product development and expansion of analytics tools for social media professionals.

30.  Friendster

It is a dating site and is used to explore hobbies, bands, and new events. It is a social networking site that lets users contact others, maintain contacts, and share online content and media with them.

• Main Purpose: Dating and social networking.
• Targeted Users: Individuals looking for social connections and potential dating opportunities.
• Active Users: 10 million registered users (declining platform).
• Revenue: $20 million in 2023, generated mainly from premium memberships and ads.
• Projections: Little to no growth, as the platform continues to face competition from larger social media networks.

31.   MySpace

MySpace was very popular in the early 2000s. It is a social networking website that allows users to create profiles. Connect with friends and family, and share content such as photos, music, and videos.

• Main Purpose: Social networking and music-sharing platform.
• Targeted Users: Music lovers and those looking for a customizable social profile.
• Active Users: 50 million users (largely inactive but has retained a niche audience).
• Revenue: $30 million in 2023, largely from ads and music promotion.
• Projections: Slow growth, with a shift toward music and entertainment content.

32.  Xiaohongshu (Little Red Book)

Xiaohongshu is a popular Chinese social media site. It is also known as Little Red Book. It allows users to discover and share travel tips, lifestyle content, and product reviews. It has a strong focus on e-commerce. With over 300 million registered users, it has become an important site for international brands looking to tap into the chines market.

• Main Purpose: Social shopping, lifestyle, and influencer marketing platform.
• Targeted Users: Chinese consumers and global brands targeting Chinese shoppers.
• Active Users: 300 million monthly active users.
• Revenue: $1.5 billion in 2023, generated from e-commerce, brand partnerships, and influencer marketing.
• Projections: Expansion of global influence and partnerships with luxury brands.

33.  Scribd

It is a document-sharing website. Users can post documents and then embed them into a web page using the iPaper format. Now, it publishes research papers, ebooks, and academic content as well.

• Main Purpose: Document sharing, eBooks, and audiobooks.
• Targeted Users: Readers, students, and professionals seeking a diverse library of documents.
• Active Users: 40 million active users.
• Revenue: $200 million in 2023, generated from subscriptions and content licensing.
• Projections: Continued growth of digital library offerings and increased international content.

34.  Vimeo

Vimeo is a video-sharing platform. It provides excellent features that are appropriate for people who wish to share cinematic content and for videographers.

• Main Purpose: Video hosting and sharing for creators.
• Targeted Users: Videographers, filmmakers, and artists sharing high-quality content.
• Active Users: 200 million users, with a significant number of creators.
• Revenue: $380 million in 2023, primarily from subscriptions and content sales.
• Projections: Enhancements in live streaming services and expanded tools for video creators.

35.  Skype

It is one of the well-known communication-based social media sites. You can share images, audio files, and videos here. Plus, it is known for instant messaging and making conference calls.

• Main Purpose: Voice and video calling, messaging, and conferencing.
• Targeted Users: Individuals and businesses for international communication.
• Active Users: 300 million active users.
• Revenue: $1 billion in 2023, from business solutions and premium subscriptions.
• Projections: Increased focus on business collaboration and integrations with Microsoft products.

36.  Mix

On this platform, you can collect anything from the internet and add it to collections. It has Android and iOS apps and also renders various browser extensions.

• Main Purpose: Content curation and sharing based on user interests.
• Targeted Users: Users looking for a more personalized social media experience focused on discovery.
• Active Users: 8 million active users.
• Revenue: Estimated at $50 million in 2023, generated from ads and content curation tools.
• Projections: Expansion of content creation tools and a stronger user community.

37.  Photobucket

This is a video hosting, image hosting, photo sharing, and slideshow creation website. Users can keep their albums password-protected access, open to the public, or private.

• Main Purpose: Image hosting, photo sharing, and slideshow creation.
• Targeted Users: Photographers and casual users who want to store and share images.
• Active Users: 10 million active users.
• Revenue: $60 million in 2023, from subscriptions and image storage services.
• Projections: Focus on enhancing photo storage plans and increasing premium user adoption.

38.  iNaturalist

It is an educational app for sharing info about the wild animals and plants in your community. Hence, you can learn about natural surroundings and get the opportunity to socialize with other nature lovers. This site has no ads and your personal information remains private and secure.

• Main Purpose: Environmental education and sharing information about wildlife and plants.
• Targeted Users: Nature enthusiasts, researchers, and environmentalists.
• Active Users: 15 million users globally.
• Revenue: Primarily funded by grants and donations, with some revenue from app features.
• Projections: Increased community engagement and greater global participation in environmental projects.

39.  Tagged

Tagged lets users share virtual gifts and tags, play games, and meet and suggest new people with the same interests. It is a community website, where users can create pages for subjects of interest and share them with others.

• Main Purpose: Social networking and meeting new people.
• Targeted Users: People interested in making social connections and sharing interests.
• Active Users: 10 million monthly active users.
• Revenue: Estimated $50 million in 2023, generated from ads and premium subscriptions.
• Projections: Continued growth in social gaming and virtual gifting features.

40.  Discord

Discord is a chat and voice app. It is popular among online communities and gamers. It has 196 million registered users. This site offers various features such as the ability to share files, group chats, and audio and video calls. Furthermore, it has a robust API that allows app developers to create integrations and bots.

• Main Purpose: Voice, video, and text chat for gaming and community groups.
• Targeted Users: Gamers, online communities, and content creators.
• Active Users: 196 million registered users, with 10 million active daily users.
• Revenue: $200 million in 2023, from premium subscriptions (Discord Nitro) and server boosts.
• Projections: Expansion into larger entertainment and business communities, further integrating gaming and social experiences.

41. Badoo

On this social media site, you need to create a profile where you can find people with similar interests. This app is mainly built for dating. But, you can choose whether you want to chat, date, or just make new friends.

• Main Purpose: Social networking and online dating.
• Targeted Users: Individuals looking for romantic or social connections.
• Active Users: 500 million users globally.
• Revenue: $100 million in 2023, primarily from premium memberships and ads.
• Projections: Increased focus on mobile dating features and video chatting.

42. Foursquare

Foursquare is a search and discovery app. It enables users to search for nearby places to go as per their location. Users can easily search shops, petrol pumps, hotels, restaurants, etc.

• Main Purpose: Location-based discovery and recommendations.
• Targeted Users: Travelers and locals looking for places to visit, eat, or shop.
• Active Users: 50 million monthly active users.
• Revenue: $100 million in 2023, from local advertising and business listings.
• Projections: Expansion of location-based services and partnerships with businesses.

43. Douyin

It is an app for creating and sharing short videos. It is popular in Asian countries and China. The platform is nearly identical to TikTok but operates as different entities.

• Main Purpose: Short-form video creation and sharing, similar to TikTok (but for China).
• Targeted Users: Chinese users interested in entertainment, trends, and content creation.
• Active Users: 600 million daily active users.
• Revenue: Estimated at $6 billion in 2023, generated from e-commerce integration and ads.
• Projections: Continued growth in e-commerce and short-form video content.

44.  BizSugar

BizSugar is for managers, entrepreneurs, and small business owners. Users can share posts, videos, podcasts, articles, etc. It is a perfect site for gaining knowledge, marketing to a B2B business, and sharing resources.

• Main Purpose: Business-oriented social platform for sharing articles, videos, and resources.
• Targeted Users: Entrepreneurs, small business owners, and professionals.
• Active Users: 50,000 active users.
• Revenue: Estimated at $10 million in 2023, generated from premium memberships and advertising.
• Projections: Growth in B2B content sharing and business networking opportunities.

45. Deviantart

This site is especially for artists. They can see other people’s posted content and can also post their own work. Till now, the artists have uploaded more than 350 million images on this app.

• Main Purpose: Social networking for artists to share and promote their work.
• Targeted Users: Visual artists, illustrators, and graphic designers.
• Active Users: 40 million active users.
• Revenue: $150 million in 2023, generated from premium memberships, ads, and digital art sales.
• Projections: Continued support for digital artists and expansion into the NFT space.

46.  Digg

Digg is a news collection. The news topics might vary and can include news on new findings, politics, research, etc. This platform has evolved a lot to make it better for its users.

• Main Purpose: Content aggregation and news curation.
• Targeted Users: Users interested in discovering trending news, articles, and discussions.
• Active Users: 10 million monthly active users.
• Revenue: $20 million in 2023, from advertising and sponsored content.
• Projections: Focus on becoming a primary platform for news aggregation and discussion.

47.  VK

This site is majorly used in Russia and was previously known as Vkontake. This website is great for marketing your product only in Russia.

• Main Purpose: Social networking platform primarily used in Russia.
• Targeted Users: Users from Russia and former Soviet states.
• Active Users: 100 million monthly active users.
• Revenue: $1 billion in 2023, from ads, subscriptions, and digital services.
• Projections: Continued dominance in Russian-speaking markets and expansion into other regions.

48. Sound Cloud

Soundcloud is a music streaming app. It enables users to listen to tracks from various artists or upload their original tracks. This platform also provides features to like, comment, and share other people’s content.

• Main Purpose: Music streaming and sharing platform for independent artists.
• Targeted Users: Musicians, producers, and music listeners.
• Active Users: 200 million registered users.
• Revenue: $250 million in 2023, primarily from premium subscriptions and advertising.
• Projections: Growth in independent music production and partnerships with record labels.

49.  Ning

It’s a platform where user can create their social networks. You can use the platform for free or upgrade to a paid account to access more advanced features.

• Main Purpose: Platform to create and manage social networks.
• Targeted Users: Entrepreneurs, educators, and organizations looking to build custom social networks.
• Active Users: 2 million active users.
• Revenue: $50 million in 2023, from subscriptions and custom network tools.
• Projections: Expansion of services to support larger social networks and greater customization.

50.   Periscope

Periscope is a live streaming app. It discovers the world with its user’s eyes. There are more than 350,000 hours of video streamed every day on Periscope.

• Main Purpose: Live streaming app that allows users to broadcast live video.
• Targeted Users: Content creators, journalists, and social media influencers.
• Active Users: Over 350,000 hours of video streamed every day.
• Revenue: $20 million in 2023, largely from ad revenue and in-app purchases.
• Projections: Continued integration with Twitter for live event coverage and streaming growth.

51.   Ello

Ello is a social network designed specifically for artists and creatives, offering an ad-free platform to showcase artwork, photography, and other forms of creative expression. It focuses on building a community for those in the creative industry to connect without the distractions of advertising or algorithms.

• Main Purpose: An ad-free platform for artists and creatives to share their work.
• Targeted Users: Artists, photographers, graphic designers, and creatives.
• Active Users: 2 million active users.
• Revenue: No available revenue data for 2023.
• Projections: A growing niche platform that may attract more creative professionals as users seek ad-free environments.

52. Vero

Vero positions itself as an authentic, algorithm-free social experience, where users can post photos, videos, and music for their friends or broader networks. It provides an alternative to traditional social media platforms, focusing on content shared among genuine connections.

• Main Purpose: A social network offering an algorithm-free environment for sharing photos, videos, and music.
• Targeted Users: Users looking for an alternative to mainstream social media platforms.
• Active Users: 5 million active users.
• Revenue: No available revenue data for 2023.
• Projections: Expected growth as privacy-conscious users seek alternatives to ad-driven platforms.

53. Mastodon

Mastodon is a decentralized social network that allows users to create and join “instances” (independent servers) to interact with others. It offers a more transparent, open-source alternative to centralized social networks, empowering users with greater control.

• Main Purpose: A decentralized platform that allows users to join and create independent servers (instances) for social interaction.
• Targeted Users: Individuals seeking more privacy and control over their social media experience.
• Active Users: 12 million active users.
• Revenue: No available revenue data for 2023.
• Projections: Likely to grow as more users look for decentralized platforms that prioritize privacy.

54. MeWe

MeWe is a privacy-first social network that allows users to share content without the use of ads or data tracking. It provides a range of features like messaging, sharing photos and videos, and creating groups, with a focus on privacy and user control.

• Main Purpose: A privacy-first social network with no ads or data tracking.
• Targeted Users: Users who prioritize privacy and dislike ads on mainstream platforms.
• Active Users: 10 million active users.
• Revenue: No available revenue data for 2023.
• Projections: Expected growth as users become more privacy-conscious and seek alternatives to ad-driven platforms.

55. Triller

Triller is a short-form video-sharing app similar to TikTok, allowing users to create and share videos with music, special effects, and editing tools. It’s popular with influencers, creators, and marketers looking for an engaging platform for video content.

• Main Purpose: A short-form video-sharing app focused on creative content with music and editing tools.
• Targeted Users: Influencers, creators, and video content enthusiasts.
• Active Users: 20 million active users.
• Revenue: $100 million in revenue for 2023.
• Projections: Expected to grow as video content and influencer marketing continue to rise in popularity.

56. Bebo

Bebo is a social networking site that had its prime in the early 2000s and has since re-emerged with a new focus on live streaming, photo sharing, and social interaction. It allows users to connect with friends and followers, primarily focusing on interactive and live content.

• Main Purpose: A social networking site that focuses on live streaming, photo sharing, and social interaction.
• Targeted Users: Young adults and millennials, especially those interested in live streaming.
• Active Users: 3 million active users.
• Revenue: No available revenue data for 2023.
• Projections: Likely to see modest growth as live streaming becomes more integrated into social media trends.

57. Hive Social

Hive Social is a social media app that focuses on simplicity and customization. It offers users the ability to post photos, videos, and status updates in a minimalist, ad-free environment. Its clean interface has gained attention among users seeking alternatives to more complex social media platforms.

• Main Purpose: A minimalist, ad-free social media app focusing on simplicity and user customization.
• Targeted Users: Users looking for a simple, customizable social media experience.
• Active Users: 2 million active users.
• Revenue: No available revenue data for 2023.
• Projections: Growth is expected as users seek alternatives to more complex social networks.

58. Snapfish

Snapfish is a photo-sharing and printing service that allows users to upload, edit, and create personalized photo products, such as prints, photo books, and gifts. It combines social elements with a focus on preserving memories through physical products.

• Main Purpose: A platform for sharing photos and creating personalized photo products.
• Targeted Users: Individuals who want to create personalized photo products and preserve memories.
• Active Users: 100 million active users.
• Revenue: $350 million in revenue for 2023.
• Projections: Moderate growth, with continued emphasis on photo printing and personalized products.

59. We Heart It

We Heart It is a social network focused on visual inspiration, where users can upload and share images, videos, and quotes. It’s popular with teens and young adults looking for a platform to share and discover aesthetic content related to fashion, lifestyle, and personal interests.

• Main Purpose: A platform for discovering and sharing visual content such as images, videos, and quotes.
• Targeted Users: Teenagers, young adults, and users interested in fashion, lifestyle, and visual content.
• Active Users: 40 million active users.
• Revenue: No available revenue data for 2023.
• Projections: Steady growth, especially among younger users focused on visual and lifestyle content.

60. Mix

Mix is a social discovery platform that helps users discover new content and save articles, videos, and images into their own collections. It aims to personalize content recommendations based on the user’s interests, similar to Pinterest but with a more focused content discovery experience.

• Main Purpose: A content discovery platform that allows users to save and organize their favorite articles, videos, and images.
• Targeted Users: Users interested in curating and discovering personalized content.
• Active Users: 10 million active users.
• Revenue: No available revenue data for 2023.
• Projections: Growth expected as content discovery and personalization continue to trend.

62. Yubo

Yubo is a social media app that focuses on live streaming and connecting young people through shared interests. It allows users to chat, stream, and meet new friends in a safe and monitored environment, making it popular among teens and young adults

• Main Purpose: A live streaming and social networking app aimed at connecting young people.
• Targeted Users: Teens and young adults seeking to meet new people and share live content.
• Active Users: 60 million active users.
• Revenue: No available revenue data for 2023.
• Projections: Likely growth as the younger demographic becomes more engaged with live streaming and social interaction.

63. Steemit

Steemit is a blockchain-based social media platform that rewards users for creating and curating content with cryptocurrency. It allows content creators to earn digital currency based on the engagement their posts receive.

• Main Purpose: A blockchain-based social network where content creators earn cryptocurrency for posts and interactions.
• Targeted Users: Cryptocurrency enthusiasts and content creators interested in earning rewards for their posts.
• Active Users: 1 million active users.
• Revenue: No available revenue data for 2023.
• Projections: Likely growth as interest in blockchain and cryptocurrency continues to rise.

Conclusion

Social media has become an important part of our lives. However, with so many social media sites available, it can be overwhelming to choose the right one for your personal use or business. But, don’t worry, we’ve listed the top 50+ social media platforms above. You can easily find the ideal one that suits your requirements and needs. So, go ahead, and explore these websites to enhance your online presence and stay connected with the world.

Do you need any help to amplify your presence and enhance your social media strategy? BuzzVoice is here to make your social media strategy seamless and effective. It’s a leading resource for innovative growth solutions. Our experts help businesses build a strong online presence across multiple platforms.