Our top tips to getting more views on your Instagram Videos.
Post your videos when your followers are online.
When you post your video, the Instagram algorithm will show it to a small percentage of your followers first.
Depending on the level of engagement it receives, your video will then either be promoted or de-prioritised accordingly. This is one of the reasons why buying video views is so effective.
In order to maximise your chances of getting the highest possible levels of engagement, it makes sense to post your video at a time when your target market is online and most active.
There are no set rules here, every audience is different. It's, therefore, a good idea to monitor your Instagram analytics and use the data to determine the optimum times to post.
You can also look at your most successful posts to see if there is a pattern with the levels of engagement and the timing.
Give your audience what they want.
Another way you can benefit from looking through your old posts is to use them to find out what type of videos your audience likes and values the most.
If you can find out what your followers want to see and provide more of the type of videos they love, you are much more likely to reach the top of their feeds.
If you have a business profile, then Instagram insights can help you to nail down what type of videos your audience values and responds to.
Put human interest above business.
People don't like to be sold to on Instagram. That's not why they're using it.
People use Instagram to connect, share stories, chat and have fun.
Many businesses fail on Instagram because they focus too much on what they're selling and not enough on the value they can provide to their audience.
If you want to be successful on Instagram, It’s crucial to make sure that your videos bring value to your target market. It could be that you're providing them with useful information on subjects they find interesting, or simply entertaining them.
It's ok to post a sales message every once in a while, as long as it’s done creatively and providing that the majority of your content is seen as valuable or enjoyable.
Run a like to enter giveaway.
Competitions are an amazing way of increasing your engagement on Instagram, and you can take advantage of this fact to get more of a particular type of engagement you might be looking for.
For example, running a very simple “like to enter” giveaway is one of the best ways to increase the number of likes on a post.
So many companies do this on a regular basis because running a competition like this is one of the quickest and easiest ways to boost the number of likes.
This strategy works so well because everyone likes free stuff, and it's really easy (and tempting) to hit the like button when there's something in it for you.
All you need to do is post a really good quality photo of your prize, couple it with a killer caption that captures your reader's attention (hint - put the word “free” or “giveaway” in the title) and you’ll see that like counter moving upwards in no time at all.